The suspension of the Amazon account is a terrifying circumstance. The online marketplace has to face various challenges. Thus all sellers need to have concrete knowledge for the management of  Amazon appeal Letter tips of the Amazon seller account. Amazon house is a very strict one in terms of its policy. Therefore sellers have to be very attentive while running a business on the Amazon. Amazon seller account suspension occurs only when a seller commits mistakes in terms of the policy execution. Further, sellers need to write an Amazon appeal letter. The Amazon appeal letter is the most important step to get the suspended account back. Thus it is important to take initiative attentively. Different kinds of approaches are made by Amazon seller but they sometimes fail to access their suspended account. let us know the tips on how to write an Amazon appeal letter.

Creating an Amazon Appeal Letter is not an easy task. Many of the Amazon sellers are facing suspension every day. Thus the proper process needs to be followed according to the system. The aim of this blog is to teach how to deal with the Amazon account suspension issue.

Amazon seller performance team will send an email to you, describing the violation you committed. This suspension letter can be most upsetting and distressful for the seller. Sellers need to read the email with attention. The seller easily comes to know the reason for the removal of seller account privileges when he read the suspension letter very carefully.

Now we would like to draw your attention to the most prevalent reasons for seller account suspension.

The inauthentic product complaints:

This is the frequented case that always keeps arising. The considerable issues with these problems include the following:

  • Customers complain if the product quality is different than the product quality is described in the description.
  • Sometimes they make a complaint that they have received a damaged product.
  • Another case arises that they complain about receiving the counterfeit product.

The violation of intellectual property rights:

  • This is the reflection that Amazon has received a complaint from the side of manufacturers that sellers are listing their products for which they are not authorized.
  • This is the most occurring scenario with the manufacturer of the gated brands.

Another case is the high order defect rate:

With a view to checking the ODR, you need to go to the seller metrics. ODR stands for the order defect rate.

  • The raised late shipment rate: There is a certain limit of the late shipment rate if it goes high, you might lose the privilege to manage the account.
  • Another step is to rectify the problem: There would be a requirement to verify the entire details that what has led to such kind of scenario.
  • Do talk about the step that you are going to short out the concern of your buyers: Once again the subject is to understand the reinstatement process for a seller account. You have to be very clear in terms of stating all the facts that demand the Amazon account management process.
  • Clear Amazon appeal letter: You need to write a very clear Amazon appeal letter which can easily understand This will help you remove your suspension. You will also need to ensure that what you have prepared is comprehensible enough.

Amazon Appeal letter structure for reinstatement:

  1. Introduction: There will be the name of the seller and the cause of suspension in the introduction of the appeal letter.
  2. know your faults: Accept your fault which you have committed, don’t try to be personal try to be professional and ensure that you will solve this mistake and this is a mistake not going to occur in the future.
  3. Actions: Describe briefly whatever the action you have taken to resolve your issue. Show your concern and dedication toward your business. Describe your contribution which you have contributed to the growth of the Amazon business.
  4. Prevention: Your first preference is to reinstate your account anyhow. So for this, you have to make sure how would you prevent your self in the future? What is the prevention you will adopt?
  5. Summary: You need to summarise your letter describing clearly, how you will focus on your business and always work according to amazon’s expectation.

Don’t get panic from your mistakes. Don’t blame any other for suspension make sure how will you contribute to making growth amazon online businesses. Explain briefly what is the step you are going to take to avoid further suspension. You need to be very professional and amazon looks for the same.

 Here are some guidelines to help you in doing so:

  • You should not sell any counterfeit or illegal products on Amazon listing. Selling a prohibited item can cause suspension of your account.
  • Before selecting the vendor you need to examine the vendor carefully.know about his authenticity. When you confirm his reputation and authenticity than its time to select the vendor.
  • Don’t list the product which was not manufactured by a real copyright manufacturer. Listing the product from manufacturers who don’t have its copyright leads problem to you.
  • You need to know the problems of a product by evaluating a metric page.
  • Using a product performance tool removes the product listing which is not performing well. This will help in removing possible incompatible complains. And you will get more positive feedback and it help is boosting your sale.
  • You need to look after your product performance continuously. If  any issue is found there resolve them before they lead to complaining
  • Make sure that the product description is as same as the quality of the product tries to create a real description with a real product image. The product description is a very important part of customer satisfaction. If product and description with one another customer may ask a refund and he will drop a very negative comment on your product listing
  • Be active on customer reviews on your product reply to them from time to time. This will make a customer buy the product again and again.
  • Check the quality of the product before adding it to your listing so the customer receives a good quality product.
    You need to work on packaging products also to enhance them regularly.
  • Don’t handle more than one account if you want to handle then take prior permission from Amazon. Without taking the permission if you are handling Amazon will suspend your account.
  • Improve SEO will help the customer to find your product easily. It totally depends on the keywords so you need to add many keywords in 500 character titles. Improving SEO help you in leading your product at the top ranks.


Amazon is one of the most growing platforms in online business. As it is growing the risk to Amazon seller is also increasing accordingly. Amazon suspends many accounts daily. The seller can escape from suspension but they need to be very careful and serious. They need to follow some rules and guidelines for Amazon. If the seller did any careless then they will have to repent for it.

Amazon seller account suspension is the worst scenario. After this situation seller experience a very stressful and disappointing experience. Amazon provides an opportunity to reinstate your Amazon account. But you need some procedure for reinstating it. The procedure is not so easy. The improper procedure of reinstatement can cause more problems for you. Our main motive is to prevent the Amazon seller suspension as much as possible. The suspension also leads to financial problems as well. Other than this, you should regularly monitor and control the performance of your business to protect it from getting suspended.

We know very well that a person learns from his mistake. If you commit any mistake, we will make you learn, don’t worry. Just dial our toll-free number or drop a message in our mail we will help you as soon as possible. I would like to tell you we are the team that is fully professional and well-skilled in solving the issue related to Amazon. So it’s our guarantee, we will help you our best to resolve your issue. You can call us any time a day we are available 24*7 a day. We will be very happy to help you.

Author Details:
MD Zafar (Technical Writer)