As far as Amazon Keyword Research is concerned, it is one of the most important factor of business if you have decided to start the business on Amazon. Amazon Keyword Research is the trendy features that come first to deal with the competitive scenario. The online marketplace like Amazon is the center of different unexpected challenges. We have shared this blog post to convey the relevant points needed to promote your products.

If you work under certain guidelines, the result would be quite positive. Amazon strictly stands by the proper execution of its policies by sellers. If any mistake is found, it simply leads to the Amazon seller account suspension.

The question is how to look for the seed keywords? If you are having the product on Amazon then you need to simply describe the feature in your language.  You need to think of the searching trends from the customer’s point of view.

Sometimes Amazon sellers may have problems in deciding that what they have to sell on amazon? In that situation, you may consider the find the product just by browsing on the website through you get lost of information. You may also begin with broad keywords, like food and niche down. You may take such initiative until you come across something interesting. It is better to focus on longer and specific keywords.

Type of keyword

Seller keyword research shows you two categories of keywords.

1. Amazon Suggested Keywords:

Amazon suggested the keyword is the keyword provided by amazon to the seller. This Amazon suggested keyword is totally based on the searches by the customer on amazon as well as buying and generating more click on amazon.

2. Trending Keywords:

The trending keyword is the market trend which totally depends on the season.

How to know about the metric of Amazon Keyword Research?

When you start the research, Sellers come up with various ideas in your research. There are multiple keywords metrics that you have to consider to go for the correct selection of keywords.

Keywords play an important role to reach it to the maximum number of people. If a keyword has high search volume and lesser competition, it would be the best keyword for your product.

Those metrics are the following:

Search volume:

This criterion reflects the number of people who searched for the specific keyword residing across the different parts of the country, In other words, the total number of times the appropriates keywords have been searched on Amazon in a month. The keyword which has more search volume it brings more traffic.

Cost per click rate:

Actually it is the price that you have to pay for pay per click(PPC). It helps in the know the traffic of the keyword.CPC will help in knowing the competition for each word. The keyword which has high competition has a high CPC rate.

Competition Intensity:

If a competition intensity is high. it means it is very difficult to rank those keywords. But if the competition is low, it means that your keywords can rank easily.

Indexed products:

It is known as the total number of the product that is displayed in the Amazon search result for a keyword.

Traffic potential:

It is such a metric that helps sellers to collect the knowledge about how much search traffic at the top-ranking outcomes in total.

Keyword difficulty:

It helps sellers to measure hurdles that might come in ranking a keyword. So that you may easily look for the keyword which can rank easily.

You later step should be towards grouping the keywords:

It is time to list the promising keywords that you may efficiently utilize further.  The best way of making a collection of a keyword is to create a parent topic, search intent, and business value.

Another thing Amazon seller should do is prioritize the Amazon keyword research. Amazon sellers need to conduct several steps to bring the entire process under control.


Amazon sellers must have a complete idea about how they have to carry Amazon Keyword research. Amazon’s keyword research is very important for boosting sales. You have gone through my article and hope that you would have understood well, how to carry Amazon keyword research but practically it is not so easy. The assistance from the seller is required. So you may contact us. Our experts Amazon lawyer is always available. Our toll-free number is available for the convenience of our client. We are available round the clock.